Monday, March 12, 2007

New Media

You Tube, Broadband, MySpace, FaceBook, Streaming media, Mobile Media.....
What does it all mean? More importantly, what does it mean to a Christian Videographer?
It means that there is a whole new audience for our video pieces. It means that this upcoming generation, the media generation, will afford us a much greater opportunity for exposure. Technology doesn't intimidate them, it entices them. That's why we get "viral videos" online. This generation is more connected through their computers than many older generations can even begin to comprehend.

But as a Christian videographer it is our job to connect with this generation. We speak their language... audio\visual or multi-media. We must embrace the new channels of distribution and use them to evangelize. We must learn how to produce our videos so that they are best recieved, not on the small screen, but on the tiny screen... the ipod screen or cell phone screen. We need to create messages that they can carry in their pockets and that they'll want to share. This is the new challenge for Christian video producers; Creating the gospel message in a short, entertaining, audio\visual method of delivery. A method that can't rely on packing a lot in through high quality graphics, or subtle background imagery. Those are things that they'll never see on their cell phone screen.

Start practicing now. Start creating messages that speak Jesus' truths. There is no formula to this. Pray and let God guide you in how to deliver His words in a compelling way. A way that is tailored to Generation M.